Panel Discussion on Music – Moderated by Akash Bhatt
KCG Indoor Classroom
Emergence of Social Media, its use, its effect on the local music industry
“Since not more than a decade ago, use of internet has become intensive due to emergence of social media such as Facebook, Twitter, Snapchat, Instagram etc. On one hand, YouTube has suddenly changed and/or set new trends in the market of selling entertainment, and on the other hand social media has/is highly influencing these trends. As a matter of fact, due to the easy affordability of smart phones and its different features, It has become so easy for any one to record a video – be it someone singing, playing an instrument or attending a concert etc., and make it reach thousands of people easily (and almost free of cost).
This has definitely influenced how music reaches to the audiences, musicians and other related agencies as well as the quality and/or typology of music. This makes it not only interesting, but necessary to discuss and analyse these issues among all related to this industry – from musicians to producers/organizers to the critics to the social media experts to layman consuming the art-form. We have accordingly invited different experts/musicians of Ahmedabad to have a wonderful panel discussion on his topic. “